Friday, March 18, 2011

Focusing On My Passion

Recently, I left Blast Radius to put greater focus on my passion for brand strategy.

I'm very proud of the work I produced and the team I collaborated with while at BR. However, I wasn't fully satisfying the goal that drove me to London. So, like I often reference when writing about brands, to satisfy your purpose certain trade-offs must be made.

My trade-off was to leave Blast Radius, a great digital agency with amazing expertise in social media, to put greater effort and drive behind my passion for brand strategy. This was a very difficult decision, but one I'm happy with.

In the near term, to continually satisfy my purpose, to help organizations make meaning and live it everyday, and do something I've been wanting to do for quite awhile but with never enough time, I will be travelling to Tanzania to volunteer with an orphanage, The Tanzanian Children's Fund, for the month of May.

What drew me to this organization was its purpose/philosophy of establishing a family dynamic for these children, in addition to providing education, and their commitment to this philosophy in everything they do.

Coming from a wonderful family and having had a spectacular education growing up, I want to pay it forward and help this organization continue to make meaning and live it everyday!

Upon my return, I will seek to work with pure brand agencies to help organizations position, innovate and evolve with purpose at the heart. After all, this is what I love to do, and sometimes difficult trade-offs must be made to make your dream a reality.

14 comments:

  1. That is fantastic Nicole. Very happy to hear that you are well on your way to realizing your goals. Thrilled for you and all of those you will be helping.

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  2. Hey Nicole,

    I never knew that you worked for Blast Radius -- remember when I introduced you to Steve Harmer years ago? I'm glad to see that you are doing so well and following your passion -- you deserve everything!

    hugs Harv

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  3. Congrats on the change and new adventures ahead. Enjoy the time and savour the opportunities ahead.

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  4. Thank you for all your support and kind words. These are very exciting time!

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  5. Wow amazing opportunity! All the best!!!

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  6. Very enterprising Nicole!!...I love your spirit. Enjoy!!

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  8. As ever, I'm continually impressed by your enthusiasm, passion and courage to grow. I hope you have an excellent experience in TZ and with the children. All the best.

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  9. Wow - Amazing! All the best Nicole!

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  11. I'm very proud of the work I produced and the team I collaborated with while at BR. However,

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