I have a quick post this week, but a fun one for sure!
MIT has launched a 'Personas' site. This site is designed for people to enter a person's name, then the site searches the web for content surrounding the name in an attempt to characterize that name.
Then I thought, why type in someone's name when you could type in a brand name & see how online content characterizes the brand's personality!
Although this tool is not perfect & uses a predetermined set of characteristics, which will inevitably affect the accuracy of the results, it's still fun to see how aggregating online content can begin to define brand perceptions & associations.
Also, when you enter in a brand name for the second time, you may notice the results change. This illustrates that the continuously changing content online affects the characterization of the name!
Check it out at http://personas.media.mit.edu/ & let me know what you think!