How fantastic - while reading my daily branding blogs, I came across this post, The Importance of Brand Heritage, which ties nicely to one of the brand qualities I mentioned in my last post - The Compelling Idea.
In this post Mark Ritson talks about the importance of looking back on your organization's history (the initial idea that got the company/brand going) to help inspire the organization's future actions & initiatives, or as he wrote:
"To truly understand brand heritage and respect it is to use that knowledge at the very heart of every major brand decision."This is similar to what I was referencing the other day. All great brands (and most organizations for that matter) begin with a great idea/product/service. And growing out of that compelling idea is the organization's purpose - how the great idea will make the world a better place.
For example, as I mentioned the other day, Google started with the simple idea of making search better. That dedication and focus on improving search grew into its crazy audacious purpose it has today - organize the world's information!
By keeping the organization's humble beginnings in mind, you will be able to see and understand the brand's purpose, which will focus your initiatives creating brand consistency.
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