This week I haven't had much time to work on my blog, but I wanted to leave you with a few videos...
Why would you never hear Steve Jobs saying this about Apple? Because his customers will do it for him! Mac is, truly, a cult brand with a strong, dedicated and devoted following! I mean, this gentleman, in the video below, took time out of his life to film himself talking about why he loves his Mac over a PC & then uploaded it to YouTube! That is dedication to a brand! So, no, Steve Jobs doesn't need to run around declaring his love to Apple. Great branding can turn your customers into brand evangelists!
I will close off this short post with one of the best ads of all time (for me that is) - the 1984 Apple commercial that aired during the Superbowl. This was only the beginning of Apples quest to Change the World, and it continues to achieve its purpose!
I will have another blog post later this week! Until then...
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