Note: Image from flickr
With another year coming to a close and an exciting 2012 just around the corner, I'm going to sign off from my blog while I travel back to Canada to spend some time with family and friends for the holidays!!
Thank you for continuing to follow my blog and challenge me to explore my great passion for branding and all that it encompasses and impacts! Although I would have loved to write so much more, this year was very exciting with many adventures, from making the difficult decision to leave Blast Radius, to volunteering in Tanzania for a month and then coming back to start an exciting role within the CSU (Central Strategy Unit) at M&C Saatchi!
I think next year will continue to see the importance of meaningful brands. Today's (and tomorrow's brands) will need to be delivering meaningful value beyond its products. In fact, everything it does must be built to satisfy a unmet need in its consumers' lives creating a role for itself in their daily lives. This will see a rise in the need to continually innovate to remain relevant to people, and this innovation won't be to create only new products, but rather how to evolve existing products or developing new uses and/or services around these products.
I'm very excited to see where branding is - rather than just being a branded identity, it's a branded behaviour and role in the consumer's lives!
Have a wonderful holiday season, and I look forward to chatting some more in the new year!
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